PROGRAM 2026
Join us for a two-day summit in the heart of the Alps – designed for professionals driving the future of AI. The AI Summit Kitzbühel 2026 offers a focused program with leading keynotes, hands-on masterclasses and in-depth sessions.
Connect. Reflect. Learn. Move forward.
Program Day 1: Wednesday, 17.06.2026
Mountain Stage
15 min
Welcome to Kitzbühel
@ Mountain Stage
25 min
Entering the era of accelerated business innovation
Avdyl Haxhaj, IBM Consulting
25 min
Opening Keynote
Dirk Häußermann, SAP & Thomas Buck, ZF Group
30 min
Coffee Break ☕
11:00
25 min
Katja Gross, Fielmann
11:30
25 min
How Leaders Unlock the Human Operating System to Scale AI
featuring Dr. Margarete Schramböck, Dr. Ralf Belusa (BORA, Phoenix Pharma SE), Fabian Stenzel (Wuestenrot Group)
90 min
Lunch Break 🍽️
25 min
Chris Boos, AI Entrepreneur
14:00
25 min
The Future of CX in an AI World
Matthias Göhler, Zendesk
14:30
25 min
Industrial AI Spotlight
Christoph Knogler & Sulejman Ganibegovic, KEBA Group/Digital
15:00
25 min
How Agentic Communication Turns Incoming Requests into Resolved Outcomes
Stefania Popa & Yasin Kizilhan, NFON
30 min
Coffee Break ☕
16:00
25 min
Keynote
Christian Tauber, NEOALP & Wolfgang Fischer, Semperit
16:30
25 min
🇩🇪 Rethinking Service Processes: How Rossmann Successfully Deployed ServiceNow and Now Assist
Lena Eckroth & Alexander Blanckarts, Rossmann
Masterclass
60 min
How AI Really Scales
Marie-Sophie Kames-Klingenbrunner & Atousa Khajehpour Khoei, IBM iX Austria
90 min
Lunch Break 🍽️
60 min
Moving Beyond Productivity: How Enterprise AI Creates Organizational Impact
Florian Kunzke, SAP
14:45
45 min
From Fiction to Reality – Agentic Enterprise done Right
Tolga Elser, Salesforce
30 min
Coffee Break ☕
16:00
45 min
What Could Possibly Go Wrong? AI Infrastructure Edition
Thomas Kitzler & Markus Warg, AMBER AI; Florian Schorn, TD Synnex
16:50
30 min
Your Proven Toolkit to Build AI-Powered Service Resilience
Rubiot Gane, OBJECT & Ivan Vjetrović, Zendesk
17:25
30 min
How Hugo Boss and adidas Scale AI Adoption with Microsoft Copilot
Judith Andrä, Communardo Smart Work; Andreas Metz, Hugo Boss; Jürgen Freygang, adidas
Deepdive
60 min
Accelerating outcomes and driving business value with AI Assistants
Stephan Fuehrer, SAP
90 min
Lunch Break 🍽️
13:30
30 min
Build, Buy or Partner? Winning the IDP Race
Stephan Mayer, Tungsten Automation & Stefan Palmberger, Smartcap
14:05
30 min
Supercharging a large insurer with AI automations
by Insynaps
14:45
45 min
Beyond the Bot: Scaling Enterprise Customer Service with AI Agents
by xenogent & NiCE Cognigy
30 min
Coffee Break ☕
16:00
60 min
by IBM
17:00
30 min
Fabian Benusch, Tom Pauly, Oliver Karalus, compeople
17:30
30 min
How B2B Leaders Can Use AI to Turn Real Business Signals into High-Signal LinkedIn Content
Denis Panjuta, LinThority
Expo Area
From 09:00–17:00
In the Expo Area, selected partners showcase AI solutions and real-world applications. Our Expo Chalets invite guests to explore technologies and exchange ideas, while Glass Pagodas by IBM and Almato will host smaller expert sessions and round tables.
Opening Get Together 🍸
From 18:00–23:00 All guests invited
Opening Get Together on the first evening of the summit.
🔹 What to expect: Drinks & small bites included | DJ playing on mountain stage | Networking with guests & partners | Sunset over the Alps
🔹 Access: The Hahnenkamm cable car, operated by KitzSki, runs until 23:00 for AI Summit attendees.
Program Day 2: Thursday, 18.06.2026
Mountain Stage
25 min
AI Control, not AI Chaos
Hartmut Müller, ServiceNow
25 min
Uli Irnich, Salesforce
25 min
Keynote
Sarah Elßer, TechWellTold
30 min
Coffee Break ☕
25 min
From the Streif to the Boardroom: High-Speed AI with Zero Wipeouts
Marielle Ehrmann, SAP
11:30
25 min
What if staying in control was your biggest AI advantage?
Dr. Lisa Precht, IBM
12:00
25 min
5 Layers, 1 Factory: The Reality Behind AI Infrastructure
Markus Warg, AMBER AI
12:30
90 min
Lunch Break 🍽️
14:00
90 min
KI in der Realität:
🇩🇪 Panel mit Markus Lanz: Wer liefert – und wem können wir vertrauen?
featuring Christine Rupp (IBM), Andreas Wagner (SAP), Stefanie Hirschmann (Borealis), Christoph Knogler (KEBA), Khaled Bagban (Metro)
30 min
Coffee Break ☕
16:00
25 min
AI, Creativity and the Aura of Artwork
Paul Elvers, Funke
16:30
25 min
by Bernhard Kowatsch, UN World Food Program
Masterclass
09:00
30 min
The Dirty Secret of Enterprise AI
Stephan Mayer, Tungsten Automation & Stefan Palmberger, Smartcap
09:30
60 min
How Trustworthy AI Creates Sustainable Business Impact
Daniel Holzner, uptoIP GmbH & Tanja Bächle, IBM Austria
30 min
Coffee Break ☕
11:00
45 min
ALMATO + valantic
11:45
45 min
The Reality Check:
🇩🇪 Scaling, Ownership, and Governance in Practice
Panel with Jaqueline Steigerwald (DVAG), Niklas Nussbaum (Fonds Finanz) Fabian Benusch & Olli Karalus (compeople)
12:30
90 min
Lunch Break 🍽️
14:00
60 min
From Process to PoC in 60 Minutes – with IBM Enterprise Advantage
Laureen Korn, IBM Consulting
15:00
30 min
Becoming Frontier: From AI Experiments to AI‑Run Business
Florian Deter, Microsoft
30 min
Coffee Break ☕
16:00
60 min
Masterclass
Janina Stromberger, SAP
Deepdive
09:00
30 min
Reinventing ERP for the Age of Agentic AI
Michael Harnisch, BCG
09:30
60 min
Deepdive
Christian Glück, SAP
30 min
Coffee Break ☕
11:00
45 min
Navigating the Four Layers of the Agentic Enterprise Speakers
Uli Irnich, Salesforce & Nadja Männel, IBM
11:45
45 min
The Gateway Hardware to Enterprise AI
Florian Schorn, TD Synnex & Thomas Kitzler, AMBER AI
12:30
90 min
Lunch Break 🍽️
14:00
45 min
ALMATO + Roland Berger
14:50
30 min
Deepdive
Jade Amah, OBJECT & Andreas Ackermann, Zendesk
30 min
Coffee Break ☕
16:00
60 min
IBM Bob – the coding partner in action
Jan Forster, IBM Deutschland & Olaf Hahn, IBM Österreich
Expo Area
From 09:00–17:00
In the Expo Area, selected partners showcase AI solutions and real-world applications. Our Expo Chalets invite guests to explore technologies and exchange ideas, while Glass Pagodas by IBM and Almato will host smaller expert sessions and round tables.
VIP Party at Rosi’s Sonnbergstuben
From 19:00–01:00 Gold ticket holders ONLY
An exclusive evening in one of Kitzbühel’s most iconic alpine locations, bringing together selected guests for a unique networking experience.
🔹 What to expect: BBQ & drinks included | Live music | Networking with industry leaders | XXXL Kaiserschmarrn
🔹 Access: Exclusive to Gold ticket holders, partners & speakers (limited to 150 guests). Shuttle service to partnering hotels will be provided.
Markus Lanz at the AI Summit Kitzbühel 2026
Leading the Discussion
We are honored to welcome Markus Lanz, one of Germany’s most renowned television hosts and moderators, to the AI Summit Kitzbühel 2026.
Known for his sharp intellect, engaging presence, and ability to navigate complex conversations with clarity and depth, Lanz has become a trusted voice in political, cultural, and social dialogue through his long-running talk show on ZDF.
On June 18, 2026, at 2:00 PM, Markus Lanz will bring his unique style and journalistic expertise to the stage as the moderator of a high-level panel discussion with distinguished leaders from business, technology, and society.
Participants and attendees both can expect a thought-provoking exchange that cuts to the heart of the issues shaping our future.
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