PROGRAM 2026
Below you’ll find the full program of the AI Summit Kitzbühel 2026: designed for professionals driving the future of AI. The AI Summit Kitzbühel 2026 offered a focused program with leading keynotes, hands-on masterclasses and in-depth sessions.
Connect. Reflect. Learn. Move forward.
Program Day 1: Wednesday, 17.06.2026
Mountain Stage
15 min
Welcome to Kitzbühel
@ Mountain Stage
25 min
Entering the era of accelerated business innovation
Avdyl Haxhaj, IBM Consulting
25 min
Driving Transformation and Shaping the Future
Dirk Häußermann, SAP & Thomas Buck, ZF Group
30 min
Coffee Break ☕
11:00
25 min
Vision & Hearing Go AI
Katja Gross, Fielmann
11:30
25 min
How Leaders Unlock the Human Operating System to Scale AI
featuring Dr. Margarete Schramböck, Dr. Ralf Belusa (BORA, Phoenix Pharma SE), Fabian Stenzel (Wuestenrot Group)
90 min
Lunch Break 🍽️
25 min
Chris Boos, AI Entrepreneur
14:00
25 min
The Future of CX in an AI World
Matthias Göhler, Zendesk
14:30
25 min
From Industrial Reality to Intelligence that Works
Christoph Knogler & Sulejman Ganibegovic, KEBA Group/Digital
15:00
25 min
How Agentic Communication Turns Incoming Requests into Resolved Outcomes
Stefania Popa & Yasin Kizilhan, NFON
30 min
Coffee Break ☕
16:00
25 min
Christian Tauber, NEOALP & Wolfgang Fischer, Semperit
16:30
25 min
🇩🇪 Rethinking Service Processes: How Rossmann Successfully Deployed ServiceNow and Now Assist
Lena Eckroth & Alexander Blanckarts, Rossmann
Masterclass
60 min
How AI Really Scales
Marie-Sophie Kames-Klingenbrunner & Heramb Velankar, IBM iX
90 min
Lunch Break 🍽️
60 min
Moving Beyond Productivity: How Enterprise AI Creates Organizational Impact
Florian Kunzke, SAP
14:45
45 min
From Fiction to Reality – Agentic Enterprise done Right
Thomas Egeling, Salesforce
30 min
Coffee Break ☕
16:00
45 min
What Could Possibly Go Wrong? AI Infrastructure Edition
Thomas Kitzler & Markus Warg, AMBER AI; Florian Schorn, TD Synnex
16:50
30 min
Your Proven Toolkit to Build AI-Powered Service Resilience
Rubiot Gane, OBJECT & Björn Bender, Zendesk
17:25
30 min
How Hugo Boss and adidas Scale AI Adoption with Microsoft Copilot
Judith Andrä, Communardo Smart Work; Andreas Metz, Hugo Boss; Jürgen Freygang, adidas
Deepdive
60 min
Accelerating outcomes and driving business value with AI Assistants
Stephan Fuehrer, SAP
90 min
Lunch Break 🍽️
13:30
30 min
Build, Buy or Partner? Winning the IDP Race
Stephan Mayer, Tungsten Automation & Stefan Palmberger, Smartcap
14:05
30 min
Supercharging a large insurer with AI automations
by Insynaps
14:45
45 min
Beyond the Bot: Scaling Enterprise Customer Service with AI Agents
by xenogent & NiCE Cognigy
30 min
Coffee Break ☕
16:00
60 min
Build the AI-ready data foundation with OpenRAG,
OpenSearch and Real-Time Context Engine
Jan Forster & Olaf Hahn, IBM
17:00
30 min
Fabian Benusch, Tom Pauly, Oliver Karalus, compeople
17:30
30 min
How B2B Leaders Can Use AI to Turn Real Business Signals into High-Signal LinkedIn Content
Denis Panjuta, LinThority
Expo Area
From 09:00–17:00
In the Expo Area, selected partners showcase AI solutions and real-world applications. Our Expo Chalets invite guests to explore technologies and exchange ideas, while Glass Pagodas by IBM and Almato will host smaller expert sessions and round tables.
Opening Get Together 🍸
From 18:00–23:00 All guests invited
Opening Get Together on the first evening of the summit.
🔹 What to expect: Drinks & small bites included | DJ playing on mountain stage | Networking with guests & partners | Sunset over the Alps
🔹 Access: The Hahnenkamm cable car, operated by KitzSki, runs until 23:00 for AI Summit attendees.
Program Day 2: Thursday, 18.06.2026
Mountain Stage
25 min
Recipe to reinvent Enterprises
AI Control, not AI Chaos
Hartmut Müller & Timo Weber, ServiceNow
25 min
Uli Irnich, Salesforce
25 min
Sarah Elßer, Tech Well Told & Stefan Heitz, Bosch
30 min
Coffee Break ☕
25 min
From the Streif to the Boardroom: High-Speed AI with Zero Wipeouts
Marielle Ehrmann, SAP
11:30
25 min
What if staying in control was your biggest AI advantage?
Dr. Lisa Precht, IBM
12:00
25 min
5 Layers, 1 Factory: The Reality Behind AI Infrastructure
Markus Warg, AMBER AI
12:30
90 min
Lunch Break 🍽️
14:00
90 min
KI in der Realität:
🇩🇪 Panel mit Markus Lanz: Wer liefert – und wem können wir vertrauen?
featuring Christine Rupp (IBM), Andreas Wagner (SAP), Stefanie Hirschmann (Borealis), Christoph Knogler (KEBA), Khaled Bagban (Metro)
30 min
Coffee Break ☕
16:00
25 min
AI, Creativity and the Aura of Artwork
Paul Elvers, Funke
16:30
25 min
From Pilot to Impact: Making AI for Good Work at Scale
Bernhard Kowatsch, UN World Food Program
Masterclass
09:00
30 min
The Dirty Secret of Enterprise AI
Stephan Mayer, Tungsten Automation & Stefan Palmberger, Smartcap
09:30
60 min
How Trustworthy AI Creates Sustainable Business Impact
Daniel Holzner, uptoIP GmbH & Tanja Bächle, IBM Austria
30 min
Coffee Break ☕
11:00
45 min
From Black-Box AI to Accountable Decisions
Daniel Diekert, ALMATO, Sebastian Koch, valantic
11:45
45 min
Panel with Jacqueline Steigerwald (DVAG), Niklas Nussbaum (Fonds Finanz), Oliver Karalus & Fabian Benusch (compeople)
12:30
90 min
Lunch Break 🍽️
14:00
60 min
From Process to PoC in 60 Minutes – with IBM Enterprise Advantage
Laureen Korn, IBM Consulting
15:00
30 min
Becoming Frontier: From AI Experiments to AI‑Run Business
Florian Deter & Bastian Bahnemann, Microsoft
30 min
Coffee Break ☕
16:00
60 min
How SAP Customer Frutura Roots AI in a Tangible Way
Janina Stromberger, SAP & Michaela Käfer, Frutura
Deepdive
09:00
30 min
Reinventing ERP for the Age of Agentic AI
Michael Harnisch, BCG
09:30
60 min
SAP Business AI Speedrun: Beating the AI Adoption Boss
Christian Glück, SAP
30 min
Coffee Break ☕
11:00
45 min
Navigating the Four Layers of the Agentic Enterprise Speakers
Uli Irnich, Salesforce & Omar Nino El Agrebi, IBM iX
11:45
45 min
The Gateway Hardware to Enterprise AI
Florian Schorn, TD Synnex & Thomas Kitzler, AMBER AI
12:30
90 min
Lunch Break 🍽️
14:00
45 min
Data is everywhere. Context is not.
Stefan Dreher, ALMATO & Dr. Edeltraud Leibrock, Roland Berger
14:50
30 min
Crafted Together: Tailored AI Gear for Every Customer & Employee Service Journey
Jade Amah, OBJECT & Andreas Ackermann, Zendesk
30 min
Coffee Break ☕
16:00
60 min
IBM Bob – the coding partner in action
Jan Forster, IBM Deutschland & Olaf Hahn, IBM Österreich
Expo Area
From 09:00–17:00
In the Expo Area, selected partners showcase AI solutions and real-world applications. Our Expo Chalets invite guests to explore technologies and exchange ideas, while Glass Pagodas by IBM and Almato will host smaller expert sessions and round tables.
VIP Party at Rosi’s Sonnbergstuben
From 19:00–01:00 Gold ticket holders ONLY
An exclusive evening in one of Kitzbühel’s most iconic alpine locations, bringing together selected guests for a unique networking experience.
🔹 What to expect: BBQ & drinks included | Live music | Networking with industry leaders | XXXL Kaiserschmarrn
🔹 Access: Exclusive to Gold ticket holders, partners & speakers (limited to 150 guests). Shuttle service to partnering hotels will be provided.
Markus Lanz at the AI Summit Kitzbühel 2026
Leading the Discussion
One of Germany’s most renowned television hosts, Markus Lanz brought his signature style to the Hahnenkamm on June 18, 2026 – sharp, direct, and unsparing.
Known for complex conversations with clarity and depth through his long-running talk show on ZDF, Lanz moderated a high-level panel discussion with leaders from IBM, SAP, Borealis, KEBA and Metropressing them on who is actually delivering on AI, and who can be trusted.
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